dinsdag 27 juli 2021

What is the most valuable intellectual property?

One of the most known trademarks on the planet is this bottle. A trademark on a bottle.... that is interesting, here is why:

Most intellectual property lapses after a specific time. Not so for trademarks.. You can have a trademark to infinity..... The image below is a design patent from 1937 on the Cola bottle, which finally lapsed in 1951, after the maximum protection of 14 years....

Yet, the Coca cola company managed to secure a trademark on the bottle on April 12, 1960. And,... after a quick inspection, and not very surprising, the trademark has been renewed ever since and is still in force... 61 years after the issuance of the trademark, and a whopping 105 years after the initial market introduction of the cola bottle. No question, it will be protected for a long time to come....

My message is, if you aim for a long lasting company, be very serious about your brands and trademarks. They are indeed the most valuable intellectual property.






dinsdag 13 juli 2021

Will your product or service be copied?

Your product will be copied under certain conditions. One of the conditions is, evidently is, that your product or service is selling well and brings in sufficient profit...


Once you reach that point, yes products may be copied... and you can defend yourself against this in various ways...

Subscribe to my newsletter at: https://octrooifabriek.nl/#Subscribe for more on defending your innovations against copying.  

Foto from Plagiarius website, 3rd price winner of the 2018 competition



zaterdag 10 juli 2021

Inventors successes, tape measure

The tape measure has been around for a while. Since 1868 to be more precisely. A rough estimation of the numbers sold is about 200 000 000... two hundred million...
Just think whenever you have a good idea... how much it may sell... and how nice it is to have the exclusive rights to it....

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woensdag 7 juli 2021

donderdag 1 juli 2021

The Valley of Death

98% of all ideas die in the valley of death... This is the harsh reality of inventing.... Reasons for ideas to die are plenty:


- not enough invested money,
- not enough skilled people,
- not enough market potential,
- not enough selling force
- etc. etc.

In my upcoming newsletter I am going to present three fundamental tips to reduce the valley of death, and to increase the chances of survival of your idea. I will explain these tips with two real life examples:

The company Helianthos, now Hyet, a developer and producer of flexible solar cells,

and the company Ambri, a developer and producer of a new type of batteries for industrial scale storage of electrical energy.

If you want to learn about reducing the valley of death, subscribe to my newsletter. As a bonus, you will get the booklet: "Seven mistakes to avoid in protecting your invention" for free.

Subscribe here: https://octrooifabriek.nl/#Subscribe 






dinsdag 29 juni 2021

Overcoming the valley of death in innovations

The valley of death.... every innovation has to go through... Most innovations will not survive the valley of death.

How to increase the chances of survival of your invention, I will explain with some examples from real life in my next newsletter. I will present some tips to reduce both the width and the depth of the valley, and thus increase the chances of success of your innovation.

Subscribe to my newsletter to learn more!






maandag 31 mei 2021

Things we take for granted, pneumatic tires

Now that the weather allows for a nice ride, please remember, whenever you take your bike, that it runs on an invention of John Boyd Dunlop. He obtained a patent for his invention in 1894, complete with inner tube and outer tire...

Until today a company exists, which is bearing the name Dunlop..

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